One false move, a bad decision or a poorly executed campaign can negatively impact your reputation in seconds. Whether it’s a disenchanted employee taking to social channels to air frustrations, or a small but disproportionately noisy activist group gathering momentum, knowing who and what is driving your reputation is critical.

THREESIXTY’s new AI-powered reputation tracking and analysis tool gives clients an instant 360° view of their reputation and valuable insight to inform communications strategies. Combining the latest advancements in Natural Language Modelling (NLM), artificial intelligence and human expert insight, clients can see, in real time, what is being said about their brand, what’s driving or detracting from their reputation, and how their reputation is changing over any given time period.​